Build Based on Culture with Andrew Laffoon

On this episode, we sit down with Andrew Laffoon, the Co-founder and CEO of Mixbook. Andrew started his career in 1997 as an independent web developer, creating websites and developing flash demos, a custom content management system, and corporate websites.

In 2006, after graduating from UC Berkeley, he and a friend co-founded Mixbook, an online design tool for creating photo books, cards, calendars, and wall art.

What's interesting about Andrew's story is that, after 17 years at the helm, he recognizes that what he is building is much more than a technology product to help people organize their photos. Mixbook impacts people and communities through storytelling and the power of human connection. Their #1 purpose is to help people connect with the people they love.

Listen in as we talk about Andrew's early accolades and plans for a typical Silicon Valley startup story, as well as his epiphany about building a company based on culture.

Andrew was kind enough to  share his weekly questions with our listeners:

  • Observations and insights: What did I learn last week?

  • What am I grateful for from last week?

  • What am I worried about right now?

  • What lies am I believing? (And what is the truth?)

  • Who do I need to forgive, encourage or show love to?

  • What would I do if I was not afraid?

  • What should I focus on this week? (What are the top 1-3 things I need to get done for this to be a good week?)

Links

Learn more about Mixbook.

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Vision Gives Us Potency with Andy Maurer

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Choosing Joy with Josh Allen