GoodMaps
Indoor navigation that lets people move through the world with independence, confidence, and dignity.
GoodMaps is an indoor navigation app that uses LiDAR scanning and camera-based positioning to deliver high-accuracy, turn-by-turn guidance inside complex buildings with no beacons or hardware installations required. Designed inclusively from the ground up, it gives users spoken directions, on-screen visuals, and haptic vibrations to move confidently through museums, transit hubs, airports, and other public spaces. We are an investor in GoodMaps.
Why we invested
Most of us navigate buildings without a second thought. For the 2.2 billion people worldwide living with a vision impairment, the built environment is often quietly inaccessible like museums, stations, and venues designed without their wayfinding needs in mind. The result isn't just inconvenience; it's the loss of independence, and too often, the feeling of being present but not fully included.
GoodMaps treats accessibility as a design and systems issue rather than an individual burden, which is exactly how we think about human flourishing. Our thesis holds that flourishing requires both access to the conditions of life and the agency to participate within them; GoodMaps delivers precisely that, turning unfamiliar indoor spaces into places a person can navigate on their own terms. As one user put it, using GoodMaps "feels much more reliable than asking a stranger for directions", clear spoken instructions and confirming vibrations, "structured and consistent, like navigation in a car." That is dignity, engineered.
What GoodMaps does
Camera- and LiDAR-based positioning provides high-accuracy indoor location without GPS, which doesn't work reliably inside buildings.
No hardware to install — venues don't need to mount physical beacons, lowering the barrier to making a space accessible.
Multi-modal guidance — audio, visual, and haptic cues so the app serves blind, low-vision, and sighted users alike.
Inclusive by design — built with and for the blind and low-vision community, not retrofitted for it.
The technology is already opening doors in real places from history museums and cultural institutions to transit and civic venues by letting people explore independently where they once had to rely on staff, strangers, or luck.
Why it matters to us
GoodMaps sits at the intersection of things we care about deeply: human dignity, access and agency, and building up the vulnerable with the added meaning that it grew out of our own city's long legacy of serving the blind community. Investing in it lets us back technology that expands not just where people can go, but what they believe is possible for their lives. Independence, as one GoodMaps user described it, is "feeling free like a bird." That's flourishing we're proud to help build.
Our role: Investor
Type: Accessibility technology — indoor navigation platform
Focus: High-accuracy, turn-by-turn indoor wayfinding, designed inclusively for people who are blind or have low vision
Roots: Louisville, KY where it was spun out of the American Printing House for the Blind
