From Policy to Possibility: How Opportunity Zones Are Reshaping Communities

In this timely episode, host Bryce Butler welcomes back longtime friend and systems-change innovator Ross Baird, founding partner of Blueprint Local, to discuss the evolving landscape of Opportunity Zones, housing, and economic development. A pioneer in the impact investing space, Ross shares hard-won lessons and hopeful outcomes from over $200 million invested into overlooked communities through a place-based equity strategy.

They dive deep into why relationships over transactions still drive Ross’s investment philosophy, what makes Opportunity Zones uniquely effective (and misunderstood), and how cities like Charlotte, Selma, and Washington, D.C. are seeing real revitalization—not displacement. Ross also gives an insider's look at proposed legislative reforms and offers compelling reasons why everyday people—not just financiers—should care about community investment.

​​Key Topics Covered:

  • The Power of Long-Term Relationships in Investing

  • What Makes Opportunity Zones Unique

  • Debunking Gentrification Myths

  • Why Private Capital Moves Faster Than Government

  • Real Examples from the Field

  • What's Next for Opportunity Zones

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