Virtuous
A responsive fundraising platform that helps nonprofits build deeper, values-driven relationships with donors
Virtuous is the modern fundraising platform built to help nonprofits create more personal donor experiences and grow giving with less work. Founded in 2014 by Gabe Cooper (a founder we're proud to call a good friend) Virtuous pioneered the idea of responsive fundraising: using data, automation, and now AI to help charities treat every donor as a person, not a transaction.
We were one of the first checks into the company. Backing Virtuous early, before nonprofit technology was a fashionable place to invest, is one of our clearest examples of conviction in a founder and a mission ahead of the market.
Our role: One of the first checks as an early seed investor
Type: Nonprofit CRM and responsive fundraising software
Focus: CRM, online giving, marketing, volunteer, and AI tools that help nonprofits grow giving
Why We Backed Them Early
The logic was simple, and it's one we still hold. As our own TJ Abood put it at the time, "there are not many innovators driving nonprofit CRM growth despite the fact there are more than 1.5 million charities in the United States" and backing Virtuous was "part of Access Ventures' larger investment goals to find promising technologies designed for social good."
Generosity is one of the great engines of human flourishing. But the organizations that channel it (ie food banks, rescue missions, universities, ministries, human-services agencies) have long been underserved by the technology sector. Virtuous set out to change that: to give mission-driven teams the same caliber of tools the commercial world takes for granted, so they can spend less time on manual work and more time building the donor relationships that fuel their impact.What Virtuous Does
Virtuous has grown from a CRM into an integrated, AI-powered fundraising suite:
CRM+ — a modern CRM with automation, events, and marketing built in
Raise — online giving experiences designed to grow revenue
Insights — wealth and demographic data powered by machine learning
Momentum — AI-powered outreach to supercharge major-gift work
Analytics — enterprise-grade business intelligence for nonprofits
Volunteer — tools to recruit and mobilize volunteers
Thousands of nonprofits now run on Virtuous, from Habitat for Humanity and United Way to rescue missions, hospitals, and universities and all reporting real results: higher donor retention, more recurring giving, and hundreds of staff hours saved each year.
From Our Seed Check to Series C
The early conviction has been borne out. Virtuous has since raised approximately $141 million in total funding and grown into a Series C company, including a $100 million investment from Susquehanna Growth Equity, alongside partners like Fulcrum Equity Partners and Praxis. What began as a small Phoenix startup is now a category leader in nonprofit fundraising technology.
Why It Matters To Us
Virtuous is one-pocket investing at its most natural: a financially successful company whose very product is amplifying generosity. Being early — and staying close to a founder we deeply respect — let us help build a tool that makes millions of acts of giving more personal, more effective, and more sustainable. That's exactly the kind of company we exist to back.